RIVIAN R1T: JOURNEY OF A LIFETIME
Integrated Campaign
RIVIAN R1T
JOURNEY OF A LIFETIME
TV Commercial
Focusing on the “journey of a lifetime” we took the Rivian brand and paired it with the AI imagining software Midjourney. Together we created images that both felt far out and attainable. Using our tagline "The truck from the future, here in the present" was something we took to heart with using David Bowie's "Starman" an older song that still feels culturally relevant with the advent of more space travel on the horizon.
Our target audience is truly everyone. We wanted something that resonates with all ages, who want to go on the "journey of a lifetime". Who doesn't want to go to Mars?
Students
Hunter Johnson / BFA Motion Pictures & Television
