Christian Turney

Rivian "Don't be a monster"

Campaign

The Rivian R1T is an electric truck that is revolutionizing the auto industry with its eco-friendly design, advanced technology, and impressive performance. Our campaign aims to highlight the truck's unique qualities by drawing a comparison between the driver's character and the truck's characteristics. Our message is clear: you don't have to be a monster to drive a tough and rugged truck. Inspired by Rivian's ability to seamlessly merge cutting-edge technology, comfort, and durability with eco-friendliness and an animal-free interior, we firmly believe that the Rivian R1T represents the perfect balance between power and responsibility. Many powerful vehicles throughout history have had negative impacts on the environment by producing high levels of emissions that contribute to climate change and air pollution. Moreover, luxury vehicles have traditionally relied on animal-based materials for their interiors, which raises ethical concerns for many consumers who care about animal welfare. Our campaign seeks to encourage people to drive the Rivian R1T because it offers all the desirable features of a hardy truck without compromising the well-being of animals or the environment. With its impressive capabilities and eco-friendly design, the Rivian R1T is the perfect choice for drivers who want power and performance without sacrificing their values.