Hannah Whatley

PURINA: HUMANIZED

Integrated Campaign

The amount of puppy training treats on the market is overwhelming, especially for new puppy parents. Purina stands apart from the other brands because of their quality,effectiveness, and continuous product innovation. This campaign is meant to mimic the training treats in their simplicity, power and every-day use. “Pet’s and people are better together” is what Purina lives by so why not humanize these pups a little?

Our media solution was a mix of social and out-of-home advertising placed within high-traffic urban areas.

LIVEWIRE ONE: ANTI-ELECTRIC

Integrated Campaign

LiveWire is leading the charge to an electrified, sustainable future. As a newer company, building brand awareness and positioning themselves as the go-to brand for riders is crucial. As much as sustainability is the future, not everyone is on board. Upon interviewing many subjects, a large population of anti-electric people were uncovered. And thus, an entire campaign was created to show the benefits of LiveWire One by saying the complete opposite.

Our media solution was a mix of social, experiential and out-of-home advertising placed within high-traffic areas of large cities. By staying true to LiveWire’s bold and confident tone while adding humor with a twist, we’ll be sure to turn some heads.