Isabella Finestone
Advertising / BFA
LIVE WIRE ONE
LIGHT YEARS AHEAD
Integrated Campaign
LiveWire challenged us to promote their electrical motorcycle, demonstrate the industry lead in performance, efficiency, and power. To build brand awareness and create a community of passionate electric motorcycle riders. The “Light Years Ahead” campaign plays on the idea of retro-futurism, taking something like a motorcycle which has been around for a long time and spinning it on its head like the electric aspect achieves for LiveWire bikes. Using Swiss poster design and NASA inspired motifs, I built a toolkit of shapes, colors and phrases which would resonate with the early adopters, thrill seekers and passionate bikers who are ready for the future, now.
