Shirley Chen

RIVIAN R1T
Electric Dream
Integrated Campaign

At the forefront of electric vehicle innovation, Rivian has launched the R1T electric pickup truck. As a brand that aims to help people realize their electric dreams, we have developed an integrated campaign centered around the concept of the 'electric dream.' This campaign brings the electric dream to life and inspires others to join Rivian on its journey toward a more sustainable future.

Campbell's Soup
Spoon it Up!
Integrated Campaign

The 'Spoon it Up!' campaign showcases Campbell’s Soup, offering incredible taste and quality that will leave you craving for more. With a well-established reputation for excellence in taste and ingredients, we have created this integrated campaign to showcase its delicious products. The campaign features various illustrations that capture the anticipation and enthusiasm of everyone ready for Campbell’s Soup. Everyone is spooning for Campbell's Soup!