Academy of Art University
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Irbyn Borja

Elective Projects / BFA

Live Wire One
Plug & Play

Integrated Campaign

Live Wire is a brand that believes in the future of motorcycling and is committed to leading the way with electrified, sustainable, and fast machines. The objective of this campaign is to build brand awareness and position Live Wire as the preferred choice for riders seeking electrifying and sustainable rides. To generate excitement among motorcycle enthusiasts who are passionate about sustainability and performance, the “Plug & Play” campaign utilizes a mix of social media, outdoor, and wild posting advertising to engage the audience and encourage them to experience the future of motorcycling with Live Wire.

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